Writing a Job Post: The Don’ts
Is your job post not getting the kind of attention that you thought it would? You might be one of the many that have broken one of the golden rules when writing a post for a new job opportunity. In our how-to guide on crafting a job posting that will stand out from the crowd, we mentioned the importance of making your job advertisement appealing and reviewing this part of the hiring process. Many business owners can often make common mistakes when crafting a job posting and often aren’t even aware that they are doing this. So, to make sure that you don’t fall victim too it is important that you know the don’ts of job profile writing.
Top 6 Mistakes to Avoid
Whether it is your first time crafting a job posting or your one hundredth, it is essential that you take your time to really think about how it should be formatted and written in order to make it both clear and appealing to prospective workers. The aim is to keep the prospective temp worker in mind at all times. Oftentimes, employers forget to put themselves in the shoes of the people that they are trying to hire. These workers are looking for a job profile that is going to excite them, motivate them and help them to envisage themselves in that role.
Below, we list the top 6 mistakes that you will need to avoid to make sure that potential workers will be jumping at the chance to apply for your new job post.
A job advertisement that lacks personality not only can feel uninteresting to read but also won’t do your company any justice. When a potential shift worker is reading your job post they want to not only understand the tasks involved in the role, but also the company and its culture. Make sure that you let your voice shine through in your writing to really give them a sense of what it would be like to work at your business.
Using negative phrases such as “Need not apply…” or “If you don’t possess” can make a job profile feel more exclusive and unwelcoming. If a prospective temp worker feels that a job profile is giving them too many reasons not to apply, then you might not be crafting your postings properly. Although some criteria will be mandatory for every role, try to put a more positive and optimistic spin when detailing them. For example, if great communication skills is a requirement, write something along the lines of “If you are a great people person then this role is for you.” Reading a sentence like this is more eye-catching and inclusive for potential workers.
Writing in The Third Person
Writing a job profile in the third person is also best avoided. A well-crafted job advertisement should allow a temporary worker to picture themselves working in the role. Doing this will make applicants for your job post to feel excited about taking the next step. Make sure to write as if you are speaking directly to the potential applicant. Using the third person can often feel too rigid and formal, whereas using phrases such as “In this role, you will…” is much more inviting.
Giving Unrealistic Expectations
Expecting the unexpected is a good thing but only to a certain point. One of the biggest mistakes that a business owner can make when writing an advert for a new job opportunity is by giving unrealistic expectations about the role. Most temporary workers will take the functions, requirements and tasks that are mentioned in a job profile at face value. Additionally, when a temp worker is reading the description of a job opportunity, they are thinking in terms of how it will impact the future of their career. So, it is important to make sure that the job posting is extremely clear and doesn’t leave out any surprises.
If you have ever read a job profile and feel that you have read many similar to it before, the likelihood is so – and so have your potential applicants. By being too generic when writing a job posting, you are only doing your business a disservice. You want to make sure that a job profile stops potential workers in their tracks and really catches their attention. So, stay away from generic phrases and make your advertisement personal. You and your potential applicants will thank you for it.
Finally, make sure that you proofread. Making grammar and spelling mistakes is one of the biggest ‘don’ts’ of crafting a great job post. You are trying to attract talent that is intelligent and capable, so make sure this comes across in all areas of your writing. Spell check often and ask another person to have a look over before making your posting public.
Craft A Candidate Winning Job Post
Great talent is out there and you are only a well-crafted job post away from finding them. So, when hiring for another upcoming role make sure that you avoid all the mistakes listed above. Remember to use personality, avoid any surprises, write directly for the prospective applicant and lastly, spell check your writing. By doing all of this, you will be sure to have applicants rushing to fill your job.
And if you are looking for specific tips to make your Hyr Job Post stand out, our community team is here to help! Get in touch at firstname.lastname@example.org.